Turn static Google maps into dynamic ones.
- enable clients not running javascript (or not having loaded it yet)
- defer resource-intense loading until it is useful/needed
- content creators only need to worry about one way of adding the map, rest gets progressively enhanced
- the advent of leaflet and openstreetmap maps made using (commercial) Google maps less attractive
- loading the maps API with the jsapi loader is deprecated
- I do not have any use for it anymore