chore: update normalization logic

[thelostone-mc]

Description

Based of thelostone-mc/clr@0b7e57d

[codecov]

Codecov Report

Merging #7008 into stable will increase coverage by 0.00%.
The diff coverage is 0.00%.

@@           Coverage Diff           @@
##           stable    #7008   +/-   ##
=======================================
  Coverage   26.37%   26.37%           
=======================================
  Files         299      299           
  Lines       29014    29012    -2     
  Branches     4261     4260    -1     
=======================================
  Hits         7651     7651           
+ Misses      21093    21086    -7     
- Partials      270      275    +5     

Impacted Files	Coverage Δ
app/grants/clr.py	0.00% <0.00%> (ø)
app/quests/views.py	16.22% <0.00%> (ø)
app/dashboard/views.py	10.55% <0.00%> (ø)
...rketing/management/commands/no_applicants_email.py	0.00% <0.00%> (ø)
...eting/management/commands/assemble_leaderboards.py	39.73% <0.00%> (ø)

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[frankchen07]

LGTM