Adtek.io provides a complete system for analysing mobile marketing campaigns
across multiple adnetworks. It allows for mobile application authors to better
understand their marketing spends and more easily try out new adnetworks.
Some of the features of Adtek.io:
- Provide an overview of marketing spending and providing a unified comparison
across all utilised adnetworks - Click fraud by tracking campaign links. This includes country mistargetting,
bot fraud and device mistargetting. - User attribution to adnetworks by matching clicks to real installs.
- Server-to-server communication to adnetworks so that adnetworks can optimise
their campaigns.
Adtekio is splitted into various components and these can all be checked
out using this central repo.
This repo is intended to be the single source of all Adtekio code, meaning
that all repos and gem-repos are linked into this single repository and are
installed and maintained from it.
To get all repos installed and setup:
git config --global github.user gorenje #### replace gorenje with your github user name git clone [email protected]:adtekio/adtekio.github.io.git adtekio cd adtekio gem install bundler bundle rake project:adtekio:setup_git
accounting | Application for handling payments and accounting. 🔗 |
|
dashboard | Central dashboard for analytics and configuration of adnetworks. It provides an overview of campaign performance and campaign fraud. 🔗 |
|
website | Landing page and start page. 🔗 |
adnetworks | Collection of importers for various Adnetworks. |
|
tracking.gem | Gem for generating in-app tracking events. Its a demostration of what an SDK needs to do. |
|
tracking.ios | iOS SDK for tracking |
|
utilities | Collection of utilities required across applications. |
consumers | Kafka consumers used for: updating click statistics, matching users to adnetworks (aka user attribution) and server-to-server (aka postbacks) communication to the adnetworks for specific in-app events. 🔗 |
|
kafkastore | Bridge between load balancers (i.e. tracking endpoints) and kafka. Its main responsible to collect single events (i.e. campaign link clicks and in-app events) together and batch insert these into kafka. 🔗 |
loadbalancer.clicks | Campaign click tracking. It redirects campaign clicks to the correct application store (i.e. Apples or Googles) and passes click events onto the kafkastore for eventual storage in kafka. It also provides SSL termination and load balancing. 🔗 🔗 |
|
loadbalancer.inapp | In-app tracking endpoint. Providing load balancing and ssl termination for in-app tracking calls. It pushes these events off to the kafkastore for eventual storage in kafka. 🔗 🔗 |
Adding a new repo requires the extending the project yaml and then you’ll need to update your local repo setup and regenerate the documenation:
rake project:adtekio:setup_git rake doco:generate:readme.textile
and then push to master
Feature development is coordinated via GitHub.
Using this git commit hook it’s possible to create a branch using the naming schema ‘issue_xxx’ and each commit on that branch will automagically include a “refs #xxx”.
for n in */.git do dname=`dirname $n` cd $dname echo "=====> $dname" git fetch --all git merge master/master git push gem install bundler bundle cd .. done
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