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Better Living Through Sustainability </a>
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This phrase rings out as a new way to view the issues of sustainability. It also works on several levels. First, it subverts the old DuPont slogan from the 30’s—“Better Things for Better Living ... Through Chemistry” (the phrase has, through use in popular culture and media, become better known as “better living through chemistry”). Secondly, the phrase changes the way sustainability is perceived—no longer is sustainability a sacrifice. “Better Living through Sustainability” makes it clear that sustainability betters everyone’s lives! I believe in technology, I believe in American innovation, and so does this slogan. Better Living Through Sustainability is a starting point for a myriad of other ventures: writings, branding strategies, installations, etc. and I will follow and spread the message in every way that I can.
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<span class="field-content"><a href="node/22.html">Exercise #3 :: Vehicle</a></span>
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<span class="field-content"><a href="content/exercise-4-pose-question.html">Exercise #4 :: Pose A Question</a></span>
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<span class="field-content"><a href="content/kit-parts-icons-sustainable-world.html">A Kit of Parts: icons for a sustainable world</a></span>
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<span class="field-content"><a href="node/29.html">Where Sustainability Lives</a></span>
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<span class="field-content"><a href="visualstudy/greenestgreen1.html">The Greenest Green (Color Study 1)</a></span>
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<ul class="menu"><li class="leaf first"><a href="http://hottub.hotstudio.com/2009/03/from-compost-modern-allan-chochinovs-10-steps-for-sustainable-design/" title="10 Steps for Sustainable Design">10 Steps … (2)</a></li>
<li class="leaf"><a href="http://www.treehugger.com/files/2009/02/allan-chochinovs-10-steps-for-sustainable-design.php" title="10 Steps for Sustainable Design">10 Steps …</a></li>
<li class="leaf"><a href="http://www.3tiergroup.com/" title="Renewable Energy Forcasting">3Tier</a></li>
<li class="leaf"><a href="http://abriefmessage.com/2008/03/24/ford/" title="A Brief Message">A Brief Message</a></li>
<li class="leaf"><a href="http://changeobserver.designobserver.com/entry.html?entry=12958" title="Lessons from Japan's ancient tradition of sustainability.">Bent By The Sun</a></li>
<li class="leaf"><a href="http://bikehugger.com/" title="http://bikehugger.com/">Bike Hugger</a></li>
<li class="leaf"><a href="http://www.brainforest.com/pages/studio_sustainability/150.php">Brainforest</a></li>
<li class="leaf"><a href="http://www.thebreakthrough.org/index.shtml">Breakthrough Institute</a></li>
<li class="leaf"><a href="http://www.celerydesign.com/">Celery Design</a></li>
<li class="leaf"><a href="http://ceusa.com/" title="Wind and Solar installs in the Midatlantic and Northeast">Clean Energy USA</a></li>
<li class="leaf"><a href="http://creativeslice.com/about/green-choices/">Creative Slice</a></li>
<li class="leaf"><a href="http://www.designarchy.com/greenthoughts.html">Designarchy</a></li>
<li class="leaf"><a href="http://www.designersaccord.org/" title="http://www.designersaccord.org/">Designer's Accord</a></li>
<li class="leaf"><a href="http://digitaleskimo.net/about">Digital Eskimo</a></li>
<li class="leaf"><a href="http://www.doorsofperception.com/">Doors of Perception</a></li>
<li class="leaf"><a href="http://www.ecocreative.com.au/sustainability">EcoCreative</a></li>
<li class="leaf"><a href="http://eco-labs.org/dev/index.php" title="http://eco-labs.org/dev/index.php">EcoLabs</a></li>
<li class="leaf"><a href="http://www.ecolingo.com/ecoLingo.htm">EcoLingo</a></li>
<li class="leaf"><a href="http://www.enviromedia.com/who-culture-and-values.php">EnviroMedia</a></li>
<li class="leaf"><a href="http://www.sustainable-everyday.net/manzini/">Enzo Manzini</a></li>
<li class="leaf"><a href="http://www.exosdesign.com/" title="INTERNATIONAL ENVIRONMENTAL DESIGN GROUP">Exos Design Inc.</a></li>
<li class="leaf"><a href="http://www.forumforthefuture.org/our-approach/tools-and-methodologies/5capitals">Five Capitals Model</a></li>
<li class="leaf"><a href="http://www.monbiot.com/" title="Article resevoir of Monbiot">George Monbiot</a></li>
<li class="leaf"><a href="http://www.metropolismag.com/story/20090318/a-good-argument">Good Design?</a></li>
<li class="leaf"><a href="http://www.greenmap.org" title="Green Maps">Green Maps</a></li>
<li class="leaf"><a href="http://ecowriter.greenoptions.com/2009/05/06/green-printing-myths-busted-how-to-save-money-by-printing-sustainably/" title="http://ecowriter.greenoptions.com/2009/05/06/green-printing-myths-busted-how-to-save-money-by-printing-sustainably/">Green Printing Myths</a></li>
<li class="leaf"><a href="http://greenupgrader.com/" title="Upgrade to a Greener Lifestyle">Green Upgrader</a></li>
<li class="leaf"><a href="http://www.greenergadgets.com/" title="Greener Gadgets Conference">Greener Gadgets</a></li>
<li class="leaf"><a href="http://www.designobserver.com/archives/entry.html?id=37924" title="http://www.designobserver.com/archives/entry.html?id=37924">Greening the Grocer</a></li>
<li class="leaf"><a href="http://grist.org/" title="Environmental News and Humor">Grist</a></li>
<li class="leaf"><a href="http://ullamaaria.typepad.com/" title="Columns and Short Texts on Making and Consuming">Hobby Princess</a></li>
<li class="leaf"><a href="http://www.viridiandesign.org/manifesto.html" title="the Viridian Green philosophy…">Manifesto for January 3, 2000</a></li>
<li class="leaf"><a href="http://www.mohawkpaper.com/" title="Mohawk is attempting to help make the paper industry seem “greener”">Mohawk Paper</a></li>
<li class="leaf"><a href="http://www.mpm.com/graphicarts/environment/sustainable_design_guide/" title="Monadnock Sustainable Design Guide">Monadnock Sustainable Design Guide</a></li>
<li class="leaf"><a href="http://e360.yale.edu/content/feature.msp?id=2157" title="Moving The Public on Climate Action">Moving The Public on Climate Action</a></li>
<li class="leaf"><a href="http://www.nytimes.com/2008/11/23/magazine/23roundtable-t.html?_r=1&scp=1&sq=multiscreen%20mad%20men&st=cse" title="Multiscreen Mad Men">Multiscreen Mad Men</a></li>
<li class="leaf"><a href="http://nathan.com/" title="http://nathan.com/">Nathan Shedroff</a></li>
<li class="leaf"><a href="http://www.designobserver.com/archives/entry.html?id=14344" title="On the Aesthetics of Wind Farms">On the Aesthetics of Wind Farms</a></li>
<li class="leaf"><a href="http://www.orangebikedesign.com/html/sustainability.html">Orange Bike Design</a></li>
<li class="leaf"><a href="http://www.designobserver.com/archives/entry.html?id=38893" title="Paper, Plastic, or Canvas?">Paper, Plastic, or Canvas?</a></li>
<li class="leaf"><a href="http://www.pricoldclimate.org/" title="The Permaculture Research Institute for Cold Climates (MN)">Permaculture Research Institute</a></li>
<li class="leaf"><a href="http://www.re-nourish.com/" title="Nutrients for the Graphic Design Community">ReNourish</a></li>
<li class="leaf"><a href="http://ripe.com/greener/">Ripe</a></li>
<li class="leaf"><a href="http://www.rizcodesign.com/whats-new/give-back.html" title="Rizco Design">Rizco</a></li>
<li class="leaf"><a href="http://www.roughstockstudios.com/sustainability.html">Rough Stock Studios</a></li>
<li class="leaf"><a href="http://www.adobe.com/designcenter/thinktank/peterhall.html">Seeing Green: Design for Conservation</a></li>
<li class="leaf"><a href="http://greenupgrader.com/920/teori-laminated-bamboo-lumber-project/">Some Beautiful Things…</a></li>
<li class="leaf"><a href="http://www.nytimes.com/2006/11/06/arts/design/06pars.html?pagewanted=1&ref=arts">Stewart Brand would approve…</a></li>
<li class="leaf"><a href="http://www.sustainlane.com/" title="Sustain Lan">Sustain Lane</a></li>
<li class="leaf"><a href="http://www.core77.com/reactor/04.07_chochinov.asp" title="sadly it has been already done...">Sustainability Manifesto</a></li>
<li class="leaf"><a href="http://www.core77.com/reactor/01.08_seager.asp" title="Taking no Prisoners with Tom Seager">Sustainable Answers</a></li>
<li class="leaf"><a href="http://www.sustainablelifemedia.com/" title="Smart. Sustainable. Business.">Sustainable Life Media</a></li>
<li class="leaf"><a href="http://vinay.howtolivewiki.com/blog/" title="">The Bucky-Gandhi Design Institution</a></li>
<li class="leaf"><a href="http://marginalrevolution.com/marginalrevolution/2008/01/the-law-of-unin.html" title="">The Law of Unintended Consequences</a></li>
<li class="leaf"><a href="http://www.alamut.com/subj/ideologies/pessimism/Naess_deepEcology.html" title="Arne Naess's foundational essay for the theory of Deep Ecology">The Shallow and the Deep</a></li>
<li class="leaf"><a href="http://www.haven.net/live/beyond/edwin_d.htm" title="Total Beauty">Total Beauty</a></li>
<li class="leaf"><a href="http://www.treehugger.com/" title="http://www.treehugger.com/">Tree Hugger</a></li>
<li class="leaf"><a href="http://www.core77.com/blog/featured_items/ugly_how_unorthodox_thinking_will_save_design_by_tad_toulis_11563.asp" title="How Unorthodox Thinking Will Save Design">UGLY</a></li>
<li class="leaf"><a href="http://www.viridiandesign.org/">Viridian Design</a></li>
<li class="leaf"><a href="http://thoreau.eserver.org/walden00.html" title="Thoreau's Walden Online">Walden</a></li>
<li class="leaf"><a href="http://www.wecansolveit.org/" title="Al Gore's newest climate initiative">We Campaign</a></li>
<li class="leaf"><a href="http://www.wholeearth.com/index.php" title="Whole Earth Catalog">Whole Earth Catalog</a></li>
<li class="leaf"><a href="http://en.wikipedia.org/wiki/Portal:Sustainable_development" title="Wiki Sustainable Development Portal">Wiki Sustainable Development Portal</a></li>
<li class="leaf last"><a href="http://www.wiserearth.org/">Wiser Earth</a></li>
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<h2 class="title">
<a href="node/31.html" title="Clean Coal?">Clean Coal?</a>
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<div class="terms terms-inline"> in <ul class="links inline"><li class="taxonomy_term_5 first"><a href="taxonomy/term/5.html" rel="tag" title="">News</a></li>
<li class="taxonomy_term_4 last"><a href="taxonomy/term/4.html" rel="tag" title="">Wow</a></li>
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<div class="content">
<p>Check this out: <a href="http://thisisreality.org/#/?p=canary" title="http://thisisreality.org/#/?p=canary">http://thisisreality.org/#/?p=canary</a><br />
This is a new site partially sponsored by Al Gore and the Alliance for Climate Protection with support from the Sierra Club, National Wildlife Federation and others. The animation mixed with facts is really nicely done. Props to good design, hopefully it can make a difference.<br />
You can read more about this here:<br />
<a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/12/04/AR2008120404032.html" title="http://www.washingtonpost.com/wp-dyn/content/article/2008/12/04/AR2008120404032.html">http://www.washingtonpost.com/wp-dyn/content/article/2008/12/04/AR200812...</a><br />
and here:<br />
<a href="http://thinkprogress.org/2008/12/04/reality-coalition-launch/" title="http://thinkprogress.org/2008/12/04/reality-coalition-launch/">http://thinkprogress.org/2008/12/04/reality-coalition-launch/</a></p>
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<div id="node-29" class="node node-teaser node-type-visualstudies"><div class="node-inner">
<h2 class="title">
<a href="node/29.html" title="Where Sustainability Lives">Where Sustainability Lives</a>
</h2>
<div class="content">
<p>I wrote about some <a href='http://betterlivingthroughsustainability.com/node/21'>examples of sustainability</a> as it relates to business, the environment and social causes, and thought I would put a visual to go along with it as an easier way of showing/explaining the principle.</p>
</div>
</div></div> <!-- /node-inner, /node -->
<div id="node-22" class="node node-teaser node-type-story"><div class="node-inner">
<h2 class="title">
<a href="node/22.html" title="Exercise #3 :: Vehicle">Exercise #3 :: Vehicle</a>
</h2>
<div class="meta">
<div class="terms terms-inline"> in <ul class="links inline"><li class="taxonomy_term_10 first last"><a href="taxonomy/term/10.html" rel="tag" title="">Thesis Writing Exercises</a></li>
</ul></div>
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<div class="content">
<p>My thesis currently contains two branches building on one another. The first branch encompasses my research, writing, and investigation into the realm of sustainability while the second branch consists of visual studies and analyses of the data I am unearth.</p>
</div>
<ul class="links inline"><li class="node_read_more first last"><a href="node/22.html" title="Read the rest of Exercise #3 :: Vehicle.">Read more</a></li>
</ul>
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<div id="node-21" class="node node-teaser node-type-story"><div class="node-inner">
<h2 class="title">
<a href="node/21.html" title="Exercise #2 :: Voice">Exercise #2 :: Voice</a>
</h2>
<div class="meta">
<div class="terms terms-inline"> in <ul class="links inline"><li class="taxonomy_term_10 first last"><a href="taxonomy/term/10.html" rel="tag" title="">Thesis Writing Exercises</a></li>
</ul></div>
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<div class="content">
<p><strong>Different discourses.</strong></p>
</div>
<ul class="links inline"><li class="node_read_more first last"><a href="node/21.html" title="Read the rest of Exercise #2 :: Voice.">Read more</a></li>
</ul>
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<div id="node-11" class="node node-teaser node-type-story"><div class="node-inner">
<h2 class="title">
<a href="thesis/frame.html" title="Exercise #1 :: Frame">Exercise #1 :: Frame</a>
</h2>
<div class="meta">
<div class="terms terms-inline"> in <ul class="links inline"><li class="taxonomy_term_10 first last"><a href="taxonomy/term/10.html" rel="tag" title="">Thesis Writing Exercises</a></li>
</ul></div>
</div>
<div class="content">
<p>This thesis will not attempt to brand sustainability, though I will contribute to the visual vernacular of the cause. I will do this without resorting to descriptions requiring “sustainable” or “green,” and without using current visual clichés related to the domain.</p>
</div>
<ul class="links inline"><li class="node_read_more first last"><a href="thesis/frame.html" title="Read the rest of Exercise #1 :: Frame.">Read more</a></li>
</ul>
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<div id="node-10" class="node node-teaser node-type-story"><div class="node-inner">
<h2 class="title">
<a href="node/10.html" title="Are you kidding me?">Are you kidding me?</a>
</h2>
<div class="content">
<p>
This is as bad as clean coal, maybe worse. This is healthy High Fructose Corn syrup... no way! Congrats corn growers, you have sold our nations health and future well-being for a few more dollars, not to mention helped to continue a ridiculous waste of cash subsidizing corn... Anyway, so you can make your own opinions, I've linked to the commercials. All I can say is wow.
</p> </div>
<ul class="links inline"><li class="node_read_more first last"><a href="node/10.html" title="Read the rest of Are you kidding me?.">Read more</a></li>
</ul>
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<div id="node-8" class="node node-teaser node-type-story"><div class="node-inner">
<h2 class="title">
<a href="node/8.html" title="Electric Scooter">Electric Scooter</a>
</h2>
<div class="content">
<p>Plans are in the works for an electric scooter. The prototype will use an existing scooter body, of some older 50cc size, and replace all the motor workings with electric versions and some batteries. Expect more on this soon. Once this is complete, all specs, diagrams, calculations, etc. will be posted here as well for future use by others. Hopefully this gets resolved and built soon, as I want to be able to show it off a little bit...</p>
</div>
<ul class="links inline"><li class="node_read_more first last"><a href="node/8.html" title="Read the rest of Electric Scooter.">Read more</a></li>
</ul>
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<div id="node-6" class="node node-teaser node-type-story"><div class="node-inner">
<h2 class="title">
<a href="node/6.html" title="Fall 2008">Fall 2008</a>
</h2>
<div class="content">
<p>School has started again, and I am helping out with the class I took last spring, <a href='http://climatechangeandsustainability.edublogs.org/'>Climate Change and Sustainability for artists and designers</a> (from now on abbreviated CC+S4A+D). I am hoping that this helps spur more discussion and ideas for me in the realm of sustainability. Also, as a goal I am hoping to come up with some better ways to talk about "green" and "sustainable" things. Note to self.</p>
</div>
<ul class="links inline"><li class="node_read_more first last"><a href="node/6.html" title="Read the rest of Fall 2008.">Read more</a></li>
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