diff --git a/crates/bevy_text/src/draw.rs b/crates/bevy_text/src/draw.rs
index e516f4890daff6..82d54c2f4fa38b 100644
--- a/crates/bevy_text/src/draw.rs
+++ b/crates/bevy_text/src/draw.rs
@@ -1,6 +1,5 @@
 use bevy_math::{Mat4, Vec3};
 use bevy_render::{
-    color::Color,
     draw::{Draw, DrawContext, DrawError, Drawable},
     mesh,
     mesh::Mesh,
@@ -9,47 +8,14 @@ use bevy_render::{
     renderer::{BindGroup, RenderResourceBindings, RenderResourceId},
 };
 use bevy_sprite::TextureAtlasSprite;
-use glyph_brush_layout::{HorizontalAlign, VerticalAlign};
 
-use crate::PositionedGlyph;
-
-#[derive(Debug, Clone, Copy)]
-pub struct TextAlignment {
-    pub vertical: VerticalAlign,
-    pub horizontal: HorizontalAlign,
-}
-
-impl Default for TextAlignment {
-    fn default() -> Self {
-        TextAlignment {
-            vertical: VerticalAlign::Top,
-            horizontal: HorizontalAlign::Left,
-        }
-    }
-}
-
-#[derive(Clone, Debug)]
-pub struct TextStyle {
-    pub font_size: f32,
-    pub color: Color,
-    pub alignment: TextAlignment,
-}
-
-impl Default for TextStyle {
-    fn default() -> Self {
-        Self {
-            color: Color::WHITE,
-            font_size: 12.0,
-            alignment: TextAlignment::default(),
-        }
-    }
-}
+use crate::{PositionedGlyph, TextSection};
 
 pub struct DrawableText<'a> {
     pub render_resource_bindings: &'a mut RenderResourceBindings,
     pub position: Vec3,
     pub scale_factor: f32,
-    pub style: &'a TextStyle,
+    pub sections: &'a [TextSection],
     pub text_glyphs: &'a Vec<PositionedGlyph>,
     pub msaa: &'a Msaa,
     pub font_quad_vertex_descriptor: &'a VertexBufferDescriptor,
@@ -103,7 +69,7 @@ impl<'a> Drawable for DrawableText<'a> {
 
             let sprite = TextureAtlasSprite {
                 index: tv.atlas_info.glyph_index,
-                color: self.style.color,
+                color: self.sections[tv.section_index].style.color,
             };
 
             // To get the rendering right for non-one scaling factors, we need
diff --git a/crates/bevy_text/src/glyph_brush.rs b/crates/bevy_text/src/glyph_brush.rs
index d225bf9aa5d8d3..0199ad6d810c53 100644
--- a/crates/bevy_text/src/glyph_brush.rs
+++ b/crates/bevy_text/src/glyph_brush.rs
@@ -4,7 +4,7 @@ use bevy_math::{Size, Vec2};
 use bevy_render::prelude::Texture;
 use bevy_sprite::TextureAtlas;
 use glyph_brush_layout::{
-    FontId, GlyphPositioner, Layout, SectionGeometry, SectionGlyph, ToSectionText,
+    FontId, GlyphPositioner, Layout, SectionGeometry, SectionGlyph, SectionText, ToSectionText,
 };
 
 use crate::{error::TextError, Font, FontAtlasSet, GlyphAtlasInfo, TextAlignment};
@@ -46,6 +46,7 @@ impl GlyphBrush {
     pub fn process_glyphs(
         &self,
         glyphs: Vec<SectionGlyph>,
+        sections: &[SectionText],
         font_atlas_set_storage: &mut Assets<FontAtlasSet>,
         fonts: &Assets<Font>,
         texture_atlases: &mut Assets<TextureAtlas>,
@@ -55,16 +56,26 @@ impl GlyphBrush {
             return Ok(Vec::new());
         }
 
-        let first_glyph = glyphs.first().expect("Must have at least one glyph.");
-        let font_id = first_glyph.font_id.0;
-        let handle = &self.handles[font_id];
-        let font = fonts.get(handle).ok_or(TextError::NoSuchFont)?;
-        let font_size = first_glyph.glyph.scale.y;
-        let scaled_font = ab_glyph::Font::as_scaled(&font.font, font_size);
+        let sections_data = sections
+            .iter()
+            .map(|section| {
+                let handle = &self.handles[section.font_id.0];
+                let font = fonts.get(handle).ok_or(TextError::NoSuchFont)?;
+                let font_size = section.scale.y;
+                Ok((
+                    handle,
+                    font,
+                    font_size,
+                    ab_glyph::Font::as_scaled(&font.font, font_size),
+                ))
+            })
+            .collect::<Result<Vec<_>, _>>()?;
+
         let mut max_y = std::f32::MIN;
         let mut min_x = std::f32::MAX;
-        for section_glyph in glyphs.iter() {
-            let glyph = &section_glyph.glyph;
+        for sg in glyphs.iter() {
+            let glyph = &sg.glyph;
+            let scaled_font = sections_data[sg.section_index].3;
             max_y = max_y.max(glyph.position.y - scaled_font.descent());
             min_x = min_x.min(glyph.position.x);
         }
@@ -82,14 +93,15 @@ impl GlyphBrush {
             let glyph_id = glyph.id;
             let glyph_position = glyph.position;
             let adjust = GlyphPlacementAdjuster::new(&mut glyph);
-            if let Some(outlined_glyph) = font.font.outline_glyph(glyph) {
+            let section_data = sections_data[sg.section_index];
+            if let Some(outlined_glyph) = section_data.1.font.outline_glyph(glyph) {
                 let bounds = outlined_glyph.px_bounds();
-                let handle_font_atlas: Handle<FontAtlasSet> = handle.as_weak();
+                let handle_font_atlas: Handle<FontAtlasSet> = section_data.0.as_weak();
                 let font_atlas_set = font_atlas_set_storage
                     .get_or_insert_with(handle_font_atlas, FontAtlasSet::default);
 
                 let atlas_info = font_atlas_set
-                    .get_glyph_atlas_info(font_size, glyph_id, glyph_position)
+                    .get_glyph_atlas_info(section_data.2, glyph_id, glyph_position)
                     .map(Ok)
                     .unwrap_or_else(|| {
                         font_atlas_set.add_glyph_to_atlas(texture_atlases, textures, outlined_glyph)
@@ -107,6 +119,7 @@ impl GlyphBrush {
                 positioned_glyphs.push(PositionedGlyph {
                     position,
                     atlas_info,
+                    section_index: sg.section_index,
                 });
             }
         }
@@ -126,6 +139,7 @@ impl GlyphBrush {
 pub struct PositionedGlyph {
     pub position: Vec2,
     pub atlas_info: GlyphAtlasInfo,
+    pub section_index: usize,
 }
 
 #[cfg(feature = "subpixel_glyph_atlas")]
diff --git a/crates/bevy_text/src/lib.rs b/crates/bevy_text/src/lib.rs
index 12043a9b9c09fa..d642e561436837 100644
--- a/crates/bevy_text/src/lib.rs
+++ b/crates/bevy_text/src/lib.rs
@@ -21,7 +21,7 @@ pub use text::*;
 pub use text2d::*;
 
 pub mod prelude {
-    pub use crate::{Font, Text, Text2dBundle, TextAlignment, TextError, TextStyle};
+    pub use crate::{Font, Text, Text2dBundle, TextAlignment, TextError, TextSection, TextStyle};
     pub use glyph_brush_layout::{HorizontalAlign, VerticalAlign};
 }
 
diff --git a/crates/bevy_text/src/pipeline.rs b/crates/bevy_text/src/pipeline.rs
index 5fb980ab0c0124..87cbb488161219 100644
--- a/crates/bevy_text/src/pipeline.rs
+++ b/crates/bevy_text/src/pipeline.rs
@@ -10,7 +10,8 @@ use bevy_utils::HashMap;
 use glyph_brush_layout::{FontId, SectionText};
 
 use crate::{
-    error::TextError, glyph_brush::GlyphBrush, Font, FontAtlasSet, PositionedGlyph, TextAlignment,
+    error::TextError, glyph_brush::GlyphBrush, scale_value, Font, FontAtlasSet, PositionedGlyph,
+    TextAlignment, TextSection,
 };
 
 pub struct TextPipeline<ID> {
@@ -35,7 +36,7 @@ pub struct TextLayoutInfo {
 }
 
 impl<ID: Hash + Eq> TextPipeline<ID> {
-    pub fn get_or_insert_font_id(&mut self, handle: Handle<Font>, font: &Font) -> FontId {
+    pub fn get_or_insert_font_id(&mut self, handle: &Handle<Font>, font: &Font) -> FontId {
         let brush = &mut self.brush;
         *self
             .map_font_id
@@ -51,30 +52,40 @@ impl<ID: Hash + Eq> TextPipeline<ID> {
     pub fn queue_text(
         &mut self,
         id: ID,
-        font_handle: Handle<Font>,
         fonts: &Assets<Font>,
-        text: &str,
-        font_size: f32,
+        sections: &[TextSection],
+        scale_factor: f64,
         text_alignment: TextAlignment,
         bounds: Size,
         font_atlas_set_storage: &mut Assets<FontAtlasSet>,
         texture_atlases: &mut Assets<TextureAtlas>,
         textures: &mut Assets<Texture>,
     ) -> Result<(), TextError> {
-        let font = fonts.get(font_handle.id).ok_or(TextError::NoSuchFont)?;
-        let font_id = self.get_or_insert_font_id(font_handle, font);
-
-        let section = SectionText {
-            font_id,
-            scale: PxScale::from(font_size),
-            text,
-        };
-
-        let scaled_font = ab_glyph::Font::as_scaled(&font.font, font_size);
+        let mut scaled_fonts = Vec::new();
+        let sections = sections
+            .iter()
+            .map(|section| {
+                let font = fonts
+                    .get(section.style.font.id)
+                    .ok_or(TextError::NoSuchFont)?;
+                let font_id = self.get_or_insert_font_id(&section.style.font, font);
+                let font_size = scale_value(section.style.font_size, scale_factor);
+
+                scaled_fonts.push(ab_glyph::Font::as_scaled(&font.font, font_size));
+
+                let section = SectionText {
+                    font_id,
+                    scale: PxScale::from(font_size),
+                    text: &section.value,
+                };
+
+                Ok(section)
+            })
+            .collect::<Result<Vec<_>, _>>()?;
 
         let section_glyphs = self
             .brush
-            .compute_glyphs(&[section], bounds, text_alignment)?;
+            .compute_glyphs(&sections, bounds, text_alignment)?;
 
         if section_glyphs.is_empty() {
             self.glyph_map.insert(
@@ -92,8 +103,9 @@ impl<ID: Hash + Eq> TextPipeline<ID> {
         let mut max_x: f32 = std::f32::MIN;
         let mut max_y: f32 = std::f32::MIN;
 
-        for section_glyph in section_glyphs.iter() {
-            let glyph = &section_glyph.glyph;
+        for sg in section_glyphs.iter() {
+            let scaled_font = scaled_fonts[sg.section_index];
+            let glyph = &sg.glyph;
             min_x = min_x.min(glyph.position.x);
             min_y = min_y.min(glyph.position.y - scaled_font.ascent());
             max_x = max_x.max(glyph.position.x + scaled_font.h_advance(glyph.id));
@@ -104,6 +116,7 @@ impl<ID: Hash + Eq> TextPipeline<ID> {
 
         let glyphs = self.brush.process_glyphs(
             section_glyphs,
+            &sections,
             font_atlas_set_storage,
             fonts,
             texture_atlases,
diff --git a/crates/bevy_text/src/text.rs b/crates/bevy_text/src/text.rs
index 1469aa6b50c64f..ddf9be3c6665d1 100644
--- a/crates/bevy_text/src/text.rs
+++ b/crates/bevy_text/src/text.rs
@@ -1,15 +1,106 @@
 use bevy_asset::Handle;
 use bevy_math::Size;
+use bevy_render::color::Color;
+use glyph_brush_layout::{HorizontalAlign, VerticalAlign};
 
-use crate::{Font, TextStyle};
+use crate::Font;
 
 #[derive(Debug, Default, Clone)]
 pub struct Text {
+    pub sections: Vec<TextSection>,
+    pub alignment: TextAlignment,
+}
+
+impl Text {
+    /// Constructs a [`Text`] with (initially) one section.
+    ///
+    /// ```
+    /// # use bevy_asset::{AssetServer, Handle};
+    /// # use bevy_render::color::Color;
+    /// # use bevy_text::{Font, Text, TextAlignment, TextStyle};
+    /// # use glyph_brush_layout::{HorizontalAlign, VerticalAlign};
+    /// #
+    /// # let font_handle: Handle<Font> = Default::default();
+    /// #
+    /// // basic usage
+    /// let hello_world = Text::with_section(
+    ///     "hello world!".to_string(),
+    ///     TextStyle {
+    ///         font: font_handle.clone(),
+    ///         font_size: 60.0,
+    ///         color: Color::WHITE,
+    ///     },
+    ///     TextAlignment {
+    ///         vertical: VerticalAlign::Center,
+    ///         horizontal: HorizontalAlign::Center,
+    ///     },
+    /// );
+    ///
+    /// let hello_bevy = Text::with_section(
+    ///     // accepts a String or any type that converts into a String, such as &str
+    ///     "hello bevy!",
+    ///     TextStyle {
+    ///         font: font_handle,
+    ///         font_size: 60.0,
+    ///         color: Color::WHITE,
+    ///     },
+    ///     // you can still use Default
+    ///     Default::default(),
+    /// );
+    /// ```
+    pub fn with_section<S: Into<String>>(
+        value: S,
+        style: TextStyle,
+        alignment: TextAlignment,
+    ) -> Self {
+        Self {
+            sections: vec![TextSection {
+                value: value.into(),
+                style,
+            }],
+            alignment,
+        }
+    }
+}
+
+#[derive(Debug, Default, Clone)]
+pub struct TextSection {
     pub value: String,
-    pub font: Handle<Font>,
     pub style: TextStyle,
 }
 
+#[derive(Debug, Clone, Copy)]
+pub struct TextAlignment {
+    pub vertical: VerticalAlign,
+    pub horizontal: HorizontalAlign,
+}
+
+impl Default for TextAlignment {
+    fn default() -> Self {
+        TextAlignment {
+            vertical: VerticalAlign::Top,
+            horizontal: HorizontalAlign::Left,
+        }
+    }
+}
+
+#[derive(Clone, Debug)]
+pub struct TextStyle {
+    pub font: Handle<Font>,
+    pub font_size: f32,
+    pub color: Color,
+}
+
+impl Default for TextStyle {
+    fn default() -> Self {
+        Self {
+            font: Default::default(),
+            font_size: 12.0,
+            color: Color::WHITE,
+        }
+    }
+}
+
 #[derive(Default, Copy, Clone, Debug)]
 pub struct CalculatedSize {
     pub size: Size,
diff --git a/crates/bevy_text/src/text2d.rs b/crates/bevy_text/src/text2d.rs
index e1279f0cf07b6a..ad5bbebda4294a 100644
--- a/crates/bevy_text/src/text2d.rs
+++ b/crates/bevy_text/src/text2d.rs
@@ -90,12 +90,12 @@ pub fn draw_text2d_system(
 
         if let Some(text_glyphs) = text_pipeline.get_glyphs(&entity) {
             let position = global_transform.translation
-                + match text.style.alignment.vertical {
+                + match text.alignment.vertical {
                     VerticalAlign::Top => Vec3::zero(),
                     VerticalAlign::Center => Vec3::new(0.0, -height * 0.5, 0.0),
                     VerticalAlign::Bottom => Vec3::new(0.0, -height, 0.0),
                 }
-                + match text.style.alignment.horizontal {
+                + match text.alignment.horizontal {
                     HorizontalAlign::Left => Vec3::new(-width, 0.0, 0.0),
                     HorizontalAlign::Center => Vec3::new(-width * 0.5, 0.0, 0.0),
                     HorizontalAlign::Right => Vec3::zero(),
@@ -108,7 +108,7 @@ pub fn draw_text2d_system(
                 text_glyphs: &text_glyphs.glyphs,
                 font_quad_vertex_descriptor: &vertex_buffer_descriptor,
                 scale_factor,
-                style: &text.style,
+                sections: &text.sections,
             };
 
             drawable_text.draw(&mut draw, &mut context).unwrap();
@@ -158,11 +158,10 @@ pub fn text2d_system(
         if let Ok((text, mut calculated_size)) = query.get_mut(entity) {
             match text_pipeline.queue_text(
                 entity,
-                text.font.clone(),
                 &fonts,
-                &text.value,
-                scale_value(text.style.font_size, scale_factor),
-                text.style.alignment,
+                &text.sections,
+                scale_factor,
+                text.alignment,
                 Size::new(f32::MAX, f32::MAX),
                 &mut *font_atlas_set_storage,
                 &mut *texture_atlases,
@@ -191,6 +190,6 @@ pub fn text2d_system(
     queued_text.entities = new_queue;
 }
 
-fn scale_value(value: f32, factor: f64) -> f32 {
+pub fn scale_value(value: f32, factor: f64) -> f32 {
     (value as f64 * factor) as f32
 }
diff --git a/crates/bevy_ui/src/widget/text.rs b/crates/bevy_ui/src/widget/text.rs
index cf9cb2a52d9b2a..c1f2ab0f438d48 100644
--- a/crates/bevy_ui/src/widget/text.rs
+++ b/crates/bevy_ui/src/widget/text.rs
@@ -93,11 +93,10 @@ pub fn text_system(
 
             match text_pipeline.queue_text(
                 entity,
-                text.font.clone(),
                 &fonts,
-                &text.value,
-                scale_value(text.style.font_size, scale_factor),
-                text.style.alignment,
+                &text.sections,
+                scale_factor,
+                text.alignment,
                 node_size,
                 &mut *font_atlas_set_storage,
                 &mut *texture_atlases,
@@ -160,7 +159,7 @@ pub fn draw_text_system(
                 msaa: &msaa,
                 text_glyphs: &text_glyphs.glyphs,
                 font_quad_vertex_descriptor: &vertex_buffer_descriptor,
-                style: &text.style,
+                sections: &text.sections,
             };
 
             drawable_text.draw(&mut draw, &mut context).unwrap();
diff --git a/examples/2d/contributors.rs b/examples/2d/contributors.rs
index d110c7f542feab..851dac3d2b0e8a 100644
--- a/examples/2d/contributors.rs
+++ b/examples/2d/contributors.rs
@@ -40,8 +40,8 @@ struct Velocity {
 const GRAVITY: f32 = -9.821 * 100.0;
 const SPRITE_SIZE: f32 = 75.0;
 
-const COL_DESELECTED: Color = Color::rgb_linear(0.03, 0.03, 0.03);
-const COL_SELECTED: Color = Color::rgb_linear(5.0, 5.0, 5.0);
+const COL_DESELECTED: Color = Color::rgba_linear(0.03, 0.03, 0.03, 0.92);
+const COL_SELECTED: Color = Color::WHITE;
 
 const SHOWCASE_TIMER_SECS: f32 = 3.0;
 
@@ -113,13 +113,25 @@ fn setup(
                 ..Default::default()
             },
             text: Text {
-                value: "Contributor showcase".to_string(),
-                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                style: TextStyle {
-                    font_size: 60.0,
-                    color: Color::WHITE,
-                    ..Default::default()
-                },
+                sections: vec![
+                    TextSection {
+                        value: "Contributor showcase".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 60.0,
+                            color: Color::WHITE,
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 60.0,
+                            color: Color::WHITE,
+                        },
+                    },
+                ],
+                ..Default::default()
             },
             ..Default::default()
         });
@@ -195,7 +207,9 @@ fn select(
 
     trans.translation.z = 100.0;
 
-    text.value = format!("Contributor: {}", name);
+    text.sections[0].value = "Contributor: ".to_string();
+    text.sections[1].value = name.to_string();
+    text.sections[1].style.color = mat.color;
 
     Some(())
 }
@@ -312,9 +326,14 @@ fn contributors() -> Contributors {
 /// Because there is no `Mul<Color> for Color` instead `[f32; 3]` is
 /// used.
 fn gen_color(rng: &mut impl Rng) -> [f32; 3] {
-    let r = rng.gen_range(0.2..1.0);
-    let g = rng.gen_range(0.2..1.0);
-    let b = rng.gen_range(0.2..1.0);
-    let v = Vec3::new(r, g, b);
-    v.normalize().into()
+    loop {
+        let rgb = rng.gen();
+        if luminance(rgb) >= 0.6 {
+            break rgb;
+        }
+    }
+}
+
+fn luminance([r, g, b]: [f32; 3]) -> f32 {
+    0.299 * r + 0.587 * g + 0.114 * b
 }
diff --git a/examples/2d/text2d.rs b/examples/2d/text2d.rs
index 33bd0d16c65110..4b3b6ab4f64ac6 100644
--- a/examples/2d/text2d.rs
+++ b/examples/2d/text2d.rs
@@ -13,18 +13,18 @@ fn setup(commands: &mut Commands, asset_server: Res<AssetServer>) {
         // 2d camera
         .spawn(Camera2dBundle::default())
         .spawn(Text2dBundle {
-            text: Text {
-                value: "This text is in the 2D scene.".to_string(),
-                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                style: TextStyle {
+            text: Text::with_section(
+                "This text is in the 2D scene.",
+                TextStyle {
+                    font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                     font_size: 60.0,
                     color: Color::WHITE,
-                    alignment: TextAlignment {
-                        vertical: VerticalAlign::Center,
-                        horizontal: HorizontalAlign::Center,
-                    },
                 },
-            },
+                TextAlignment {
+                    vertical: VerticalAlign::Center,
+                    horizontal: HorizontalAlign::Center,
+                },
+            ),
             ..Default::default()
         });
 }
diff --git a/examples/ecs/state.rs b/examples/ecs/state.rs
index 5d7c31d779eb05..770157aa19ec2a 100644
--- a/examples/ecs/state.rs
+++ b/examples/ecs/state.rs
@@ -52,15 +52,15 @@ fn setup_menu(
         })
         .with_children(|parent| {
             parent.spawn(TextBundle {
-                text: Text {
-                    value: "Play".to_string(),
-                    font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                    style: TextStyle {
+                text: Text::with_section(
+                    "Play",
+                    TextStyle {
+                        font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                         font_size: 40.0,
                         color: Color::rgb(0.9, 0.9, 0.9),
-                        ..Default::default()
                     },
-                },
+                    Default::default(),
+                ),
                 ..Default::default()
             });
         });
diff --git a/examples/game/alien_cake_addict.rs b/examples/game/alien_cake_addict.rs
index 9468fd714ff17b..34ec530dc5ce89 100644
--- a/examples/game/alien_cake_addict.rs
+++ b/examples/game/alien_cake_addict.rs
@@ -152,15 +152,15 @@ fn setup(commands: &mut Commands, asset_server: Res<AssetServer>, mut game: ResM
 
     // scoreboard
     commands.spawn(TextBundle {
-        text: Text {
-            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-            value: "Score:".to_string(),
-            style: TextStyle {
-                color: Color::rgb(0.5, 0.5, 1.0),
+        text: Text::with_section(
+            "Score:",
+            TextStyle {
+                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                 font_size: 40.0,
-                ..Default::default()
+                color: Color::rgb(0.5, 0.5, 1.0),
             },
-        },
+            Default::default(),
+        ),
         style: Style {
             position_type: PositionType::Absolute,
             position: Rect {
@@ -338,7 +338,7 @@ fn rotate_bonus(game: Res<Game>, time: Res<Time>, mut transforms: Query<&mut Tra
 // update the score displayed during the game
 fn scoreboard_system(game: Res<Game>, mut query: Query<&mut Text>) {
     for mut text in query.iter_mut() {
-        text.value = format!("Sugar Rush: {}", game.score);
+        text.sections[0].value = format!("Sugar Rush: {}", game.score);
     }
 }
 
@@ -369,15 +369,15 @@ fn display_score(
         })
         .with_children(|parent| {
             parent.spawn(TextBundle {
-                text: Text {
-                    font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                    value: format!("Cake eaten: {}", game.cake_eaten),
-                    style: TextStyle {
-                        color: Color::rgb(0.5, 0.5, 1.0),
+                text: Text::with_section(
+                    format!("Cake eaten: {}", game.cake_eaten),
+                    TextStyle {
+                        font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                         font_size: 80.0,
-                        ..Default::default()
+                        color: Color::rgb(0.5, 0.5, 1.0),
                     },
-                },
+                    Default::default(),
+                ),
                 ..Default::default()
             });
         });
diff --git a/examples/game/breakout.rs b/examples/game/breakout.rs
index 3d52641803c566..16ec1f67a0d424 100644
--- a/examples/game/breakout.rs
+++ b/examples/game/breakout.rs
@@ -68,13 +68,25 @@ fn setup(
         // scoreboard
         .spawn(TextBundle {
             text: Text {
-                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                value: "Score:".to_string(),
-                style: TextStyle {
-                    color: Color::rgb(0.5, 0.5, 1.0),
-                    font_size: 40.0,
-                    ..Default::default()
-                },
+                sections: vec![
+                    TextSection {
+                        value: "Score: ".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 40.0,
+                            color: Color::rgb(0.5, 0.5, 1.0),
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraMono-Medium.ttf"),
+                            font_size: 40.0,
+                            color: Color::rgb(1.0, 0.5, 0.5),
+                        },
+                    },
+                ],
+                ..Default::default()
             },
             style: Style {
                 position_type: PositionType::Absolute,
@@ -191,7 +203,7 @@ fn ball_movement_system(time: Res<Time>, mut ball_query: Query<(&Ball, &mut Tran
 
 fn scoreboard_system(scoreboard: Res<Scoreboard>, mut query: Query<&mut Text>) {
     for mut text in query.iter_mut() {
-        text.value = format!("Score: {}", scoreboard.score);
+        text.sections[1].value = scoreboard.score.to_string();
     }
 }
 
diff --git a/examples/scene/scene.rs b/examples/scene/scene.rs
index b44282871ad262..23b3262ce2fd5f 100644
--- a/examples/scene/scene.rs
+++ b/examples/scene/scene.rs
@@ -102,15 +102,15 @@ fn infotext_system(commands: &mut Commands, asset_server: Res<AssetServer>) {
             align_self: AlignSelf::FlexEnd,
             ..Default::default()
         },
-        text: Text {
-            value: "Nothing to see in this window! Check the console output!".to_string(),
-            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-            style: TextStyle {
+        text: Text::with_section(
+            "Nothing to see in this window! Check the console output!",
+            TextStyle {
+                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                 font_size: 50.0,
                 color: Color::WHITE,
-                ..Default::default()
             },
-        },
+            Default::default(),
+        ),
         ..Default::default()
     });
 }
diff --git a/examples/tools/bevymark.rs b/examples/tools/bevymark.rs
index a2983947b9d508..91054be6d4d99b 100644
--- a/examples/tools/bevymark.rs
+++ b/examples/tools/bevymark.rs
@@ -54,13 +54,41 @@ fn setup(commands: &mut Commands, asset_server: Res<AssetServer>) {
         .spawn(CameraUiBundle::default())
         .spawn(TextBundle {
             text: Text {
-                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                value: "Bird Count:".to_string(),
-                style: TextStyle {
-                    color: Color::rgb(0.0, 1.0, 0.0),
-                    font_size: 40.0,
-                    ..Default::default()
-                },
+                sections: vec![
+                    TextSection {
+                        value: "Bird Count: ".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 40.0,
+                            color: Color::rgb(0.0, 1.0, 0.0),
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 40.0,
+                            color: Color::rgb(0.0, 1.0, 1.0),
+                        },
+                    },
+                    TextSection {
+                        value: "\nAverage FPS: ".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 40.0,
+                            color: Color::rgb(0.0, 1.0, 0.0),
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 40.0,
+                            color: Color::rgb(0.0, 1.0, 1.0),
+                        },
+                    },
+                ],
+                ..Default::default()
             },
             style: Style {
                 position_type: PositionType::Absolute,
@@ -150,7 +178,8 @@ fn counter_system(
     if let Some(fps) = diagnostics.get(FrameTimeDiagnosticsPlugin::FPS) {
         if let Some(average) = fps.average() {
             for mut text in query.iter_mut() {
-                text.value = format!("Bird Count: {}\nAverage FPS: {:.2}", counter.count, average);
+                text.sections[1].value = format!("{}", counter.count);
+                text.sections[3].value = format!("{:.2}", average);
             }
         }
     };
diff --git a/examples/ui/button.rs b/examples/ui/button.rs
index d67762853957b9..dc831caed5abcd 100644
--- a/examples/ui/button.rs
+++ b/examples/ui/button.rs
@@ -39,15 +39,15 @@ fn button_system(
         let mut text = text_query.get_mut(children[0]).unwrap();
         match *interaction {
             Interaction::Clicked => {
-                text.value = "Press".to_string();
+                text.sections[0].value = "Press".to_string();
                 *material = button_materials.pressed.clone();
             }
             Interaction::Hovered => {
-                text.value = "Hover".to_string();
+                text.sections[0].value = "Hover".to_string();
                 *material = button_materials.hovered.clone();
             }
             Interaction::None => {
-                text.value = "Button".to_string();
+                text.sections[0].value = "Button".to_string();
                 *material = button_materials.normal.clone();
             }
         }
@@ -78,15 +78,15 @@ fn setup(
         })
         .with_children(|parent| {
             parent.spawn(TextBundle {
-                text: Text {
-                    value: "Button".to_string(),
-                    font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                    style: TextStyle {
+                text: Text::with_section(
+                    "Button",
+                    TextStyle {
+                        font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                         font_size: 40.0,
                         color: Color::rgb(0.9, 0.9, 0.9),
-                        ..Default::default()
                     },
-                },
+                    Default::default(),
+                ),
                 ..Default::default()
             });
         });
diff --git a/examples/ui/font_atlas_debug.rs b/examples/ui/font_atlas_debug.rs
index 92be9e7a7e4085..3ef3a0c47428d0 100644
--- a/examples/ui/font_atlas_debug.rs
+++ b/examples/ui/font_atlas_debug.rs
@@ -1,9 +1,11 @@
 use bevy::{prelude::*, text::FontAtlasSet};
 
+// TODO: This is now broken. See #1243
 /// This example illustrates how FontAtlases are populated. Bevy uses FontAtlases under the hood to optimize text rendering.
 fn main() {
     App::build()
         .init_resource::<State>()
+        .add_resource(ClearColor(Color::BLACK))
         .add_plugins(DefaultPlugins)
         .add_startup_system(setup.system())
         .add_system(text_update_system.system())
@@ -65,8 +67,8 @@ fn text_update_system(mut state: ResMut<State>, time: Res<Time>, mut query: Quer
     if state.timer.tick(time.delta_seconds()).finished() {
         for mut text in query.iter_mut() {
             let c = rand::random::<u8>() as char;
-            if !text.value.contains(c) {
-                text.value = format!("{}{}", text.value, c);
+            if !text.sections[0].value.contains(c) {
+                text.sections[0].value.push(c);
             }
         }
 
@@ -78,15 +80,15 @@ fn setup(commands: &mut Commands, asset_server: Res<AssetServer>, mut state: Res
     let font_handle = asset_server.load("fonts/FiraSans-Bold.ttf");
     state.handle = font_handle.clone();
     commands.spawn(CameraUiBundle::default()).spawn(TextBundle {
-        text: Text {
-            value: "a".to_string(),
-            font: font_handle,
-            style: TextStyle {
+        text: Text::with_section(
+            "a",
+            TextStyle {
+                font: font_handle,
                 font_size: 60.0,
-                color: Color::WHITE,
-                ..Default::default()
+                color: Color::YELLOW,
             },
-        },
+            Default::default(),
+        ),
         ..Default::default()
     });
 }
diff --git a/examples/ui/text.rs b/examples/ui/text.rs
index 86e8007d201f03..6fadcab9407e4f 100644
--- a/examples/ui/text.rs
+++ b/examples/ui/text.rs
@@ -4,49 +4,113 @@ use bevy::{
 };
 
 /// This example illustrates how to create UI text and update it in a system. It displays the
-/// current FPS in the upper left hand corner.  For text within a scene, please see the text2d example.
+/// current FPS in the top left corner, as well as text that changes colour in the bottom right.
+/// For text within a scene, please see the text2d example.
 fn main() {
     App::build()
         .add_plugins(DefaultPlugins)
         .add_plugin(FrameTimeDiagnosticsPlugin::default())
         .add_startup_system(setup.system())
         .add_system(text_update_system.system())
+        .add_system(text_color_system.system())
         .run();
 }
 
 // A unit struct to help identify the FPS UI component, since there may be many Text components
 struct FpsText;
 
-fn text_update_system(diagnostics: Res<Diagnostics>, mut query: Query<&mut Text, With<FpsText>>) {
-    for mut text in query.iter_mut() {
-        if let Some(fps) = diagnostics.get(FrameTimeDiagnosticsPlugin::FPS) {
-            if let Some(average) = fps.average() {
-                text.value = format!("FPS: {:.2}", average);
-            }
-        }
-    }
-}
+// A unit struct to help identify the color-changing Text component
+struct ColorText;
 
 fn setup(commands: &mut Commands, asset_server: Res<AssetServer>) {
     commands
         // UI camera
         .spawn(CameraUiBundle::default())
-        // texture
+        // Text with one section
         .spawn(TextBundle {
             style: Style {
                 align_self: AlignSelf::FlexEnd,
+                position_type: PositionType::Absolute,
+                position: Rect {
+                    bottom: Val::Px(5.0),
+                    right: Val::Px(15.0),
+                    ..Default::default()
+                },
                 ..Default::default()
             },
-            text: Text {
-                value: "FPS:".to_string(),
-                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                style: TextStyle {
-                    font_size: 60.0,
+            // Use the `Text::with_section` constructor
+            text: Text::with_section(
+                // Accepts a `String` or any type that converts into a `String`, such as `&str`
+                "hello\nbevy!",
+                TextStyle {
+                    font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                    font_size: 100.0,
                     color: Color::WHITE,
+                },
+                // Note: You can use `Default::default()` in place of the `TextAlignment`
+                TextAlignment {
+                    horizontal: HorizontalAlign::Center,
                     ..Default::default()
                 },
+            ),
+            ..Default::default()
+        })
+        .with(ColorText)
+        // Rich text with multiple sections
+        .spawn(TextBundle {
+            style: Style {
+                align_self: AlignSelf::FlexEnd,
+                ..Default::default()
+            },
+            // Use `Text` directly
+            text: Text {
+                // Construct a `Vec` of `TextSection`s
+                sections: vec![
+                    TextSection {
+                        value: "FPS: ".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
+                            font_size: 60.0,
+                            color: Color::WHITE,
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: asset_server.load("fonts/FiraMono-Medium.ttf"),
+                            font_size: 60.0,
+                            color: Color::GOLD,
+                        },
+                    },
+                ],
+                ..Default::default()
             },
             ..Default::default()
         })
         .with(FpsText);
 }
+
+fn text_update_system(diagnostics: Res<Diagnostics>, mut query: Query<&mut Text, With<FpsText>>) {
+    for mut text in query.iter_mut() {
+        if let Some(fps) = diagnostics.get(FrameTimeDiagnosticsPlugin::FPS) {
+            if let Some(average) = fps.average() {
+                // Update the value of the second section
+                text.sections[1].value = format!("{:.2}", average);
+            }
+        }
+    }
+}
+
+fn text_color_system(time: Res<Time>, mut query: Query<&mut Text, With<ColorText>>) {
+    for mut text in query.iter_mut() {
+        let seconds = time.seconds_since_startup() as f32;
+        // We used the `Text::with_section` helper method, but it is still just a `Text`,
+        // so to update it, we are still updating the one and only section
+        text.sections[0]
+            .style
+            .color
+            .set_r((1.25 * seconds).sin() / 2.0 + 0.5)
+            .set_g((0.75 * seconds).sin() / 2.0 + 0.5)
+            .set_b((0.50 * seconds).sin() / 2.0 + 0.5);
+    }
+}
diff --git a/examples/ui/text_debug.rs b/examples/ui/text_debug.rs
index b89c7b724a87cb..3821168c395579 100644
--- a/examples/ui/text_debug.rs
+++ b/examples/ui/text_debug.rs
@@ -33,15 +33,15 @@ fn infotext_system(commands: &mut Commands, asset_server: Res<AssetServer>) {
             },
             ..Default::default()
         },
-        text: Text {
-            value: "This is\ntext with\nline breaks\nin the top left".to_string(),
-            font: font.clone(),
-            style: TextStyle {
+        text: Text::with_section(
+            "This is\ntext with\nline breaks\nin the top left",
+            TextStyle {
+                font: font.clone(),
                 font_size: 50.0,
                 color: Color::WHITE,
-                alignment: TextAlignment::default(),
             },
-        },
+            Default::default(),
+        ),
         ..Default::default()
     });
     commands.spawn(TextBundle {
@@ -59,19 +59,18 @@ fn infotext_system(commands: &mut Commands, asset_server: Res<AssetServer>) {
             },
             ..Default::default()
         },
-        text: Text {
-            value: "This is very long text with limited width in the top right and is also pink"
-                .to_string(),
-            font: font.clone(),
-            style: TextStyle {
-                font_size: 50.0,
-                color: Color::rgb(0.8, 0.2, 0.7),
-                alignment: TextAlignment {
-                    horizontal: HorizontalAlign::Center,
-                    vertical: VerticalAlign::Center,
+        text: Text::with_section(
+                    "This text is very long, has a limited width, is centred, is positioned in the top right and is also coloured pink.",
+                        TextStyle {
+                    font: font.clone(),
+                    font_size: 50.0,
+                    color: Color::rgb(0.8, 0.2, 0.7),
                 },
+            TextAlignment {
+                horizontal: HorizontalAlign::Center,
+                vertical: VerticalAlign::Center,
             },
-        },
+        ),
         ..Default::default()
     });
     commands
@@ -87,13 +86,57 @@ fn infotext_system(commands: &mut Commands, asset_server: Res<AssetServer>) {
                 ..Default::default()
             },
             text: Text {
-                value: "This text changes in the bottom right".to_string(),
-                font: font.clone(),
-                style: TextStyle {
-                    font_size: 30.0,
-                    color: Color::WHITE,
-                    alignment: TextAlignment::default(),
-                },
+                sections: vec![
+                    TextSection {
+                        value: "This text changes in the bottom right".to_string(),
+                        style: TextStyle {
+                            font: font.clone(),
+                            font_size: 30.0,
+                            color: Color::WHITE,
+                        },
+                    },
+                    TextSection {
+                        value: "\nThis text changes in the bottom right - ".to_string(),
+                        style: TextStyle {
+                            font: font.clone(),
+                            font_size: 30.0,
+                            color: Color::RED,
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: font.clone(),
+                            font_size: 30.0,
+                            color: Color::ORANGE_RED,
+                        },
+                    },
+                    TextSection {
+                        value: " fps, ".to_string(),
+                        style: TextStyle {
+                            font: font.clone(),
+                            font_size: 30.0,
+                            color: Color::YELLOW,
+                        },
+                    },
+                    TextSection {
+                        value: "".to_string(),
+                        style: TextStyle {
+                            font: font.clone(),
+                            font_size: 30.0,
+                            color: Color::GREEN,
+                        },
+                    },
+                    TextSection {
+                        value: " ms/frame".to_string(),
+                        style: TextStyle {
+                            font: font.clone(),
+                            font_size: 30.0,
+                            color: Color::BLUE,
+                        },
+                    },
+                ],
+                alignment: Default::default(),
             },
             ..Default::default()
         })
@@ -113,16 +156,15 @@ fn infotext_system(commands: &mut Commands, asset_server: Res<AssetServer>) {
             },
             ..Default::default()
         },
-        text: Text {
-            value: "This\ntext has\nline breaks and also a set width in the bottom left"
-                .to_string(),
-            font,
-            style: TextStyle {
+        text: Text::with_section(
+            "This\ntext has\nline breaks and also a set width in the bottom left".to_string(),
+            TextStyle {
+                font,
                 font_size: 50.0,
                 color: Color::WHITE,
-                alignment: TextAlignment::default(),
             },
-        },
+            Default::default(),
+        ),
         ..Default::default()
     });
 }
@@ -148,10 +190,14 @@ fn change_text_system(
             }
         }
 
-        text.value = format!(
+        text.sections[0].value = format!(
             "This text changes in the bottom right - {:.1} fps, {:.3} ms/frame",
             fps,
             frame_time * 1000.0,
         );
+
+        text.sections[2].value = format!("{:.1}", fps);
+
+        text.sections[4].value = format!("{:.3}", frame_time * 1000.0);
     }
 }
diff --git a/examples/ui/ui.rs b/examples/ui/ui.rs
index e7aed775b7ffbe..79918832e1c65c 100644
--- a/examples/ui/ui.rs
+++ b/examples/ui/ui.rs
@@ -57,15 +57,15 @@ fn setup(
                                     margin: Rect::all(Val::Px(5.0)),
                                     ..Default::default()
                                 },
-                                text: Text {
-                                    value: "Text Example".to_string(),
-                                    font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                                    style: TextStyle {
+                                text: Text::with_section(
+                                    "Text Example",
+                                    TextStyle {
+                                        font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                                         font_size: 30.0,
                                         color: Color::WHITE,
-                                        ..Default::default()
                                     },
-                                },
+                                    Default::default(),
+                                ),
                                 ..Default::default()
                             });
                         });
diff --git a/examples/window/scale_factor_override.rs b/examples/window/scale_factor_override.rs
index e095c6d795b8f0..9be4762c454bbf 100644
--- a/examples/window/scale_factor_override.rs
+++ b/examples/window/scale_factor_override.rs
@@ -51,15 +51,15 @@ fn setup(
                             align_self: AlignSelf::FlexEnd,
                             ..Default::default()
                         },
-                        text: Text {
-                            value: "Example text".to_string(),
-                            font: asset_server.load("fonts/FiraSans-Bold.ttf"),
-                            style: TextStyle {
+                        text: Text::with_section(
+                            "Example text",
+                            TextStyle {
+                                font: asset_server.load("fonts/FiraSans-Bold.ttf"),
                                 font_size: 30.0,
                                 color: Color::WHITE,
-                                ..Default::default()
                             },
-                        },
+                            Default::default(),
+                        ),
                         ..Default::default()
                     });
                 });