diff --git a/README.rst b/README.rst
index 163437df..f902f537 100644
--- a/README.rst
+++ b/README.rst
@@ -6,7 +6,7 @@ loading tables of data.
 
 .. image:: docs/petl-architecture.png
     :align: center
-    :alt: petl architecture example
+    :alt: petl usage possibilities
 
 Resources
 ---------
@@ -19,25 +19,39 @@ Resources
 DevOps Status
 -------------
 
-.. image:: https://github.com/petl-developers/petl/actions/workflows/test-changes.yml/badge.svg
+|downloads| |monthly|
+
+|ci| |pypi| |conda|
+
+|coveralls| |readthedocs| |zenodo|
+
+.. |downloads|    image:: https://static.pepy.tech/badge/petl
+    :target: https://pepy.tech/project/petl
+    :alt: Downloads
+
+.. |monthly|    image:: https://static.pepy.tech/badge/petl/month
+    :target: https://pepy.tech/project/petl
+    :alt: Downloads/Month
+
+.. |ci|    image:: https://github.com/petl-developers/petl/actions/workflows/test-changes.yml/badge.svg
     :target: https://github.com/petl-developers/petl/actions/workflows/test-changes.yml
     :alt: Continuous Integration build status
 
-.. image:: https://github.com/petl-developers/petl/actions/workflows/publish-release.yml/badge.svg
+.. |pypi|    image:: https://github.com/petl-developers/petl/actions/workflows/publish-release.yml/badge.svg
     :target: https://github.com/petl-developers/petl/actions/workflows/publish-release.yml
     :alt: PyPI release status
 
-.. image:: https://github.com/conda-forge/petl-feedstock/actions/workflows/automerge.yml/badge.svg
+.. |conda|    image:: https://github.com/conda-forge/petl-feedstock/actions/workflows/automerge.yml/badge.svg
     :target: https://github.com/conda-forge/petl-feedstock/actions/workflows/automerge.yml
     :alt: Conda Forge release status
 
-.. image:: https://readthedocs.org/projects/petl/badge/?version=stable
+.. |readthedocs|    image:: https://readthedocs.org/projects/petl/badge/?version=stable
     :target: http://petl.readthedocs.io/en/stable/?badge=stable
     :alt: readthedocs.org release status
 
-.. image:: https://coveralls.io/repos/github/petl-developers/petl/badge.svg?branch=master
+.. |coveralls|    image:: https://coveralls.io/repos/github/petl-developers/petl/badge.svg?branch=master
     :target: https://coveralls.io/github/petl-developers/petl?branch=master
     :alt: Coveralls release status
 
-.. image:: https://zenodo.org/badge/2233194.svg
+.. |zenodo|    image:: https://zenodo.org/badge/2233194.svg
    :target: https://zenodo.org/badge/latestdoi/2233194