diff --git a/.chloggen/deprecate_sapmexporter.yaml b/.chloggen/deprecate_sapmexporter.yaml
new file mode 100644
index 000000000000..fa32c688efe7
--- /dev/null
+++ b/.chloggen/deprecate_sapmexporter.yaml
@@ -0,0 +1,27 @@
+# Use this changelog template to create an entry for release notes.
+
+# One of 'breaking', 'deprecation', 'new_component', 'enhancement', 'bug_fix'
+change_type: deprecation
+
+# The name of the component, or a single word describing the area of concern, (e.g. filelogreceiver)
+component: sapmexporter
+
+# A brief description of the change.  Surround your text with quotes ("") if it needs to start with a backtick (`).
+note: Deprecate SAPM exporter
+
+# Mandatory: One or more tracking issues related to the change. You can use the PR number here if no issue exists.
+issues: [36028]
+
+# (Optional) One or more lines of additional information to render under the primary note.
+# These lines will be padded with 2 spaces and then inserted directly into the document.
+# Use pipe (|) for multiline entries.
+subtext:
+
+# If your change doesn't affect end users or the exported elements of any package,
+# you should instead start your pull request title with [chore] or use the "Skip Changelog" label.
+# Optional: The change log or logs in which this entry should be included.
+# e.g. '[user]' or '[user, api]'
+# Include 'user' if the change is relevant to end users.
+# Include 'api' if there is a change to a library API.
+# Default: '[user]'
+change_logs: []
\ No newline at end of file
diff --git a/exporter/sapmexporter/README.md b/exporter/sapmexporter/README.md
index e6dc89e9875e..6c3d7aea1c02 100644
--- a/exporter/sapmexporter/README.md
+++ b/exporter/sapmexporter/README.md
@@ -3,12 +3,12 @@
 <!-- status autogenerated section -->
 | Status        |           |
 | ------------- |-----------|
-| Stability     | [beta]: traces   |
+| Stability     | [deprecated]: traces   |
 | Distributions | [contrib] |
 | Issues        | [![Open issues](https://img.shields.io/github/issues-search/open-telemetry/opentelemetry-collector-contrib?query=is%3Aissue%20is%3Aopen%20label%3Aexporter%2Fsapm%20&label=open&color=orange&logo=opentelemetry)](https://github.com/open-telemetry/opentelemetry-collector-contrib/issues?q=is%3Aopen+is%3Aissue+label%3Aexporter%2Fsapm) [![Closed issues](https://img.shields.io/github/issues-search/open-telemetry/opentelemetry-collector-contrib?query=is%3Aissue%20is%3Aclosed%20label%3Aexporter%2Fsapm%20&label=closed&color=blue&logo=opentelemetry)](https://github.com/open-telemetry/opentelemetry-collector-contrib/issues?q=is%3Aclosed+is%3Aissue+label%3Aexporter%2Fsapm) |
 | [Code Owners](https://github.com/open-telemetry/opentelemetry-collector-contrib/blob/main/CONTRIBUTING.md#becoming-a-code-owner)    | [@dmitryax](https://www.github.com/dmitryax), [@atoulme](https://www.github.com/atoulme) |
 
-[beta]: https://github.com/open-telemetry/opentelemetry-collector#beta
+[deprecated]: https://github.com/open-telemetry/opentelemetry-collector#deprecated
 [contrib]: https://github.com/open-telemetry/opentelemetry-collector-releases/tree/main/distributions/otelcol-contrib
 <!-- end autogenerated section -->
 
diff --git a/exporter/sapmexporter/internal/metadata/generated_status.go b/exporter/sapmexporter/internal/metadata/generated_status.go
index 9e925424f0ed..ccd9875059a5 100644
--- a/exporter/sapmexporter/internal/metadata/generated_status.go
+++ b/exporter/sapmexporter/internal/metadata/generated_status.go
@@ -12,5 +12,5 @@ var (
 )
 
 const (
-	TracesStability = component.StabilityLevelBeta
+	TracesStability = component.StabilityLevelDeprecated
 )
diff --git a/exporter/sapmexporter/metadata.yaml b/exporter/sapmexporter/metadata.yaml
index 4bab1554171d..5f708f58cb15 100644
--- a/exporter/sapmexporter/metadata.yaml
+++ b/exporter/sapmexporter/metadata.yaml
@@ -3,7 +3,7 @@ type: sapm
 status:
   class: exporter
   stability:
-    beta: [traces]
+    deprecated: [traces]
   distributions: [contrib]
   codeowners:
     active: [dmitryax, atoulme]