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Project purposes:

  • Predicting 6-months customer lifetime value
  • Segmenting customers according to predicted customer lifetime value
  • Suggesting products with association rule learning

Dataset:

online_retail_II.xlsx: The dataset includes the sales of a UK-based online store between 01/12/2009 - 09/12/2011. The product catalog of this company is mostly souvenirs. It can also be considered as promotional products.