diff --git a/app/marketing/mails.py b/app/marketing/mails.py
index 76844d76534..0048a442891 100644
--- a/app/marketing/mails.py
+++ b/app/marketing/mails.py
@@ -1228,6 +1228,8 @@ def new_bounty_daily(bounties, old_bounties, to_emails=None):
         has_offer = is_email_townsquare_enabled(to_emails[0]) and is_there_an_action_available()
         if has_offer:
             offers = f"⚡️ 1 New Action"
+        else:
+            offers = ""
 
         new_bounties = ""
         if bounties:
diff --git a/app/retail/templates/emails/new_bounty.html b/app/retail/templates/emails/new_bounty.html
index 9875a38cf1a..bf23b1824eb 100644
--- a/app/retail/templates/emails/new_bounty.html
+++ b/app/retail/templates/emails/new_bounty.html
@@ -203,6 +203,11 @@ <h3 class="no-subtitle" style="margin-top: 15px;">{% trans "🌈1 New Daily Acti
 </a>
 
 <HR>
+{% else %}
+<h3 class="no-subtitle" style="margin-top: 15px;">{% trans "🌈0 New Daily Action" %}</h3>
+<a href={{base_url}}>
+<img style="width: 306px; height: 80px; margin-top: 5px; margin-bottom: 5px;" src={{base_url}}static/v2/images/offer.gif>
+</a>
 {% endif %}
 
 {% if bounties %}