diff --git a/.changeset/entries/ffc3d0026ae324f3a3a5bbfaeac4056e894dca906008a632a7e74a6cc5119407.yaml b/.changeset/entries/ffc3d0026ae324f3a3a5bbfaeac4056e894dca906008a632a7e74a6cc5119407.yaml
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index 0000000000..a51e9d6cf9
--- /dev/null
+++ b/.changeset/entries/ffc3d0026ae324f3a3a5bbfaeac4056e894dca906008a632a7e74a6cc5119407.yaml
@@ -0,0 +1,6 @@
+type: feat
+module: x/profiles
+pull_request: 652
+description: Change the plain text encoding of links to hex
+backward_compatible: true
+date: 2021-10-15T07:15:41.3678891Z