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Vision statement examples

Amazon: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

Amnesty International: A world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments.

Charles Schwab: Helping investors help themselves.

Creative Commons: Nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.

Disney: To make people happy.

Facebook: People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Google: To provide access to the world’s information in one click.

Intel: If it is smart and connected, it is best with Intel.

LinkedIn: Create economic opportunity for every member of the global workforce.

Samsung: Inspire the world. Create the future.

Sony: Our vision is to use our passion for technology, content and services to deliver kando, in ways that only Sony can.

TED: We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.

Whole Foods: Whole Foods, Whole People, Whole Planet.

Wikipedia: Imagine a world in which every single person is given free access to the sum of all human knowledge.

Zappos: Delivering happiness to customers, employees, and vendors.